New trends in corporate real state
Flexible and inclusive. The adaptability of the corporate real estate is essential to understand its success. Good evidence of that is the coronavirus arrival, capable of mutating and accelerating corporate real estate: greater sustainability, collaborative spaces, the location, or the digitization process, essential in the last weeks. How is it going to adapt? Let’s have a look.
If professional practice tends to place the client at the center of decision-making, in the case of corporate real estate, it is the property that takes the leading role in the business strategy. And the property, like any person or client, has interests and needs that are constantly transforming. For now, there are no doubts, the commitment to technological innovation and digitization is not only anchored and immovable but also necessary. If only 20% of businesses were trained and prepared in terms of technological innovation, the new Covid context will imperatively accelerate the digitization process.
Where we find more than one unanswered question is in the user experience. The density of users in the same space was one of the main causes of dissatisfaction. So, its redistribution and rehabilitation to promote well-being and creativity will be very important given the current situation. A difficult equation between face-to-face provision and telematic flexibility, making digitization even more important, if possible. To give an example, more than half of users consider that access to technological innovation increases their satisfaction and productivity.
Lining up the corporate real estate strategy with the needs of the user through technological use to guarantee greater and better competitiveness, it is essential.
Finally, one of the most important parts addresses sustainability through corporate social responsibility. Black on white, 40% of polluting emissions, and almost a third of carbon dioxide comes from buildings. The achievement of sustainable certificates accrediting 0 emissions, and the collective effort to achieve it, will not only guarantee lower energy consumption but long-term savings.
Other elements will have to be noted, such as the location or the rising of the hybrid model. But if the period of confinement has demonstrated anything, it is that the tandem table-office-workstation is not strictly necessary. Being able to readapt the workplace and space, so they not only address the well-being of their users but also put in added value with tailored services that maximize productivity.
